Retail and D2C
WhatsApp for retail and D2C brands
A retail customer reads a WhatsApp message and ignores an email. The problem is not whether to use the channel — it is that order updates have to go out on their own, at volume, without somebody watching a queue, and every message that fails to arrive still costs you money almost everywhere else.
The messages a shop actually sends
Order confirmed, order shipped, out for delivery, delivered. Each one is an approved template with the order number and the customer's name substituted in, and each can carry the invoice or the product photo in its header. Templates reach anybody, with no 24 hour window to reason about, which is exactly what a transactional message needs.
How templates workShopify, without a person in the loop
Connect the shop and order events become messages: an order placed, an order fulfilled, a checkout abandoned and not recovered. The abandoned cart nudge is scheduled rather than sent immediately, and an order arriving cancels the nudge it was waiting on — so somebody who came back and bought does not get chased for the cart they already paid for.
Campaigns for the days that matter
Build an audience from tags or from what people have bought, attach a template with a header image, schedule it, and watch delivery land in real time. Sends are paced so a burst does not trip your number's quality rating, and anybody who has opted out is skipped before they are charged for.
Building a campaignWhat it costs when a message does not arrive
Nothing. You are charged when WhatsApp confirms delivery, and anything it cannot deliver — a number that has been recycled, a handset that never comes back — is refunded to your balance automatically. On a list that has been collected over three years, that difference is not small.
What it costsAlso