Writing
WhatsApp for business, explained properly
The things people ask us before they buy, written down once. What a message actually costs, why a reply sometimes will not send, and which parts of the bill nobody quotes you.
· 6 min read
What WhatsApp Business API messages actually cost in India
Meta charges per conversation, your provider charges per message, and the two are not the same number. How the pricing actually stacks up, and the part of the bill nobody quotes you.
Read· 5 min read
The 24 hour customer service window, explained
Why your reply sometimes fails to send, what opens the window, what closes it, and the one kind of message that reaches somebody after it has shut.
Read· 4 min read
Pay for delivered messages, not sent ones
A contact list a few years old has a tail of numbers that no longer receive anything. Whether you pay for them every month comes down to one line in your provider's pricing.
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